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Abbey Marketing
Fundraising
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We
can help you keep existing donors |
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We
can help you acquire new donors |
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We
can help you get the maximum return from your
marketing |
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Fundraising Through Direct Mail
Direct Mail can be an effective way to keep in touch with your
existing donors and to find new ones. Direct mail can put your
organisation in the homes of the people who may be interested in
your cause. We can help you in using mail marketing effectively so
you can reap the benefits and build for the future. |
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'Direct mail marketing can help turn a
one-off initial donation into a long lasting commitment'
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Cost Effective Fundraising
We realise that many organisations are not in a position to waste
funds on direct mail if it will not bring them a reasonable return.
We will give you the time and thought to prepare your mailings, help
you identify who should receive it, and find the most cost effective
method for producing it.
Our experience in the fundraising sector can help you create a
direct mail campaign that will not only be opened, but will increase
your chances of getting a positive response.
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Finding New Donors
Finding the right list of prospects can be
challenging but Abbey can arrange all of this for you, even making
sure that your existing donors do not appear on your chosen cold
list.
We believe that persuading a prospect
to donate to your organisation is just the first step in your
relationship with a new donor, and the quality of this relationship
will ultimately determine how much support the individual will
eventually give to you and over how long.
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Customer Relationships
Abbey can help you build and manage your donor list through
direct mail so that your donors will become loyal and larger donors
in the future. As well as keeping in touch with your existing
donors, direct mail gives you the opportunity to acquire new ones
through acquisition mailings. |
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