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Barcode A device for electronic data capture. Normally
represented as a series of black vertical lines.
Bleed Printing carried of the edge of the piece.
BRC Business Reply Card
BRE Business Reply Envelope
Bursting is the process of separating forms on continuous
stationery.
Cheshire Labels Labels normally printed on plain paper and
then machine cut and glued onto the mailing piece.
Chromalin A photographically produced colour proof.
Collation The process of assembling mailing items.
Copy A term used to describe the text contained in
mailing pieces.
Deduplication is a process by which identical or similar
records are removed from a mailing list.
Delivery Point Suffix (DPS) is a unique reference for each
delivery point within a postcode.
Duplex refers to printing on both sides of a piece of
paper.
Enclosures The items in a direct mail piece.
gsm Grammes per square metre. A measure of paper
weight.
Gate Fold A fold where both sides are folded inwards so
the edges come together.
Gutter The gap between printed sections on a sheet.
Inner Inner Envelope. An envelope included in the
mailing for use by the customer.
Insert Any item that is put into a direct mail package.
Key Coding The process of identifying the source of a
response device.
Leading Edge The edge of a piece that goes into a
machine first.
Litho Lithographic Printing. A high quality printing
method.
Mailsort A collection of postal discount schemes
operated by Royal Mail.
Make Ready The time spent setting up a machine before
production can commence.
Merge The process of combining multiple data files
together.
Merge/Purge The process of combining multiple data files
together and removing any duplicate records.
MPS Mailing Preference Service.
OCR Optical Character Recognition. A method of reading
documents electronically.
Offset Offset Litho. A printing method.
OMR Optical Mark Recognition. The process of
electronically reading information contained in marks on the
paper.
Outer The envelope, polybag etc that contains the
mailing piece.
PAF is the Royal Mails Postal Address File
Pantone Am international colour matching system.
Perf Perforation.
Plate In lithographic printing an image is etched into
a 'plate'
Polybag A clear polyurethane bag often used for mailing
magazines.
Polylope A polythene mailing bag with a gummed flap.
Polywrapping A process where flat polythene is wrapped
around a mail piece and then sealed.
PPI Postage Paid Impression
Proof A sample of a mailing item to be approved prior
to production.
Quarter Fold A fold where a piece is folded in half, and
then in half again, in the same direction.
Roll Fold A fold where one side of a piece gets folded
inwards and then folded inwards again.
Simplex refers to printing on just one side of a piece of
paper.
Z-Fold A fold where a piece is folded inwards once and
outwards once (like a Z). |
