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E-Gift cards are activated at the point of sale and loaded with
a variable stored value in real time, which is held in a
central database. On use the E-Gift card is processed in
the same way as any other payment card. Authorisation is
carried out via the E-Gift central database and the
outstanding balance for the card debited by the payment
amount. The value on the card can be topped-up at the
point of sale.
Abbey Marketing Communications supplies
end-to-end E-Gift solutions, including consultancy,
programme management, design and specification, cards,
and managed services. |
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