RFID and Loyalty Cards

Market research indicates that 85% of UK households possess at least one loyalty card. And why not? Points mean money and in return the retailer gets loads of information about their customers buying habits. RFID (radio frequency identification) tags can now be embedded in loyalty cards giving retailers even more information.

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The RFID Revolution

Many experts believe that RFID tags will revolutionise the way people shop. When embedded in products they will allow goods of all types to be tracked from the factory to the shopping floor and, ultimately, into an individual's shopping trolley. Embedded into a plastic card RFID could even track people. No more queuing at the checkout. Just push your trolley past a RFID reader and pay. Imagine pushing a trolley fitted with a screen showing you special offers depending on where you are in the store. A shopping trolley that could predict your requirements based on your previous purchasing history. A shopping trolley that could provide the retailer with masses of information about the way you shop.

The ability to track a consumer's in-store behaviour holds immense business potential for retailers.

RFID Applications

As well as tracking goods, and people, RFID tags could be significant in many environments where security is important. Many high value tickets, such as annual season tickets, are now produced with embedded RFID tags. This makes counterfeiting almost impossible. The ever reducing cost of RFID tags could soon make them viable for weekly or daily tickets. The 3.2 million tickets for the next football World Cup in Germany will contain RFID tags which FIFA hopes will protect them against forgeries and black market sales.