Why Direct Mail Works

Direct Mail is enjoying a boom as an advertising medium for the simple reason that it works.

It works because direct mail can be personal, responsive, measurable and it's very cost effective.

The Facts

Direct mail can change the way people think and feel about you because you can make it personally relevant
Direct mail is engaging. Consumers spend an average 10 minutes reading direct mail. The cost of that length of exposure is cheaper than other media.
Direct mail gives you a physical presence in your customers' home or office.
Direct mail can be targeted to reach specific audiences.
Direct mail can deepen and support relationships with customers.
Direct mail gives you the chance to talk to people you don't know.
60% of consumer direct mail is opened, 40% is opened and read, 13% is kept to read later or passed on.
The average household receives 14.1 items of direct mail every four weeks.
37% of consumers had responded to direct mail at least once in the past 12 months.
Business managers receive an average 13 items per week.
52% of consumers like to receive special offers or money-off vouchers through the post.
61% of direct mail users and potential users claimed direct mail would become more important in the next 5 years.